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Refer to the project brief and the additional resources before you begin this project!
(Go through them at least 3 times or till the time you don’t have a mind map in your brain)

Let’s begin

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Elevator Pitch

(Think of this as an introduction to your product- make it remarkable!)

1. Angoor AI is developing a generative AI B2B SaaS CRM to help D2C brands serving customers over Meta platforms create hyper-personalized user journeys by maintaining an omnichannel presence catering to their customers at scale.

2. We compete in the growing CRM and social media marketing market, which last year was a together total market of $184B

3. We are similar to Microsoft business co-pilot operating in the mid-market B2B sector targeting businesses selling products on Meta platforms like Instagram, Whatsapp, etc.

4. Currently, we are a team of 4, with founders who graduated from IITB have developed our product and are closing our early pilots with 5 clients.

5. We are targeting a $400k revenue by the end of 31st Dec 24 and looking for a fund of $1.5M to help us expand our product capabilities scale our business and incur expenses towards hiring manpower and marketing expenses.

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Understand your Product

(Before you begin, you need to know what your product is, what are its features, what is the problem being solved by your product?)

Problems:

1. Fragmented Information: Businesses cannot extract actionable insights from unstructured or missing data, preventing informed decision-making and thus ensuring a disjointed information feed.
2. Lack of Seamless Context Sharing: Due to the disparity of the communication mediums and the teams within organizations, misinterpretation and inefficiency outcomes.
3. Businesses experience barriers to effectively sharing and understanding context across modern channels such as social media, emails, and website interactions.
4. Inefficient Engagement: Exhausting menu-based chat interfaces and muddled conversation systems obstruct efficient interaction with customers, which leads to poor user experience and lowered customer satisfaction.
5. Overdependence on Human Resources: Scalability is usually hindered by human resource restraints which make it difficult for businesses to provide quality services for large numbers of customers due to lack of efficiency.
6. Negligible Personalization: Businesses are unable to be personalized when it comes to catering to customers, and as a result, customers' needs are not satisfied, which creates a huge gap between customers and business.
7. Complexity in Business Logic: While application logic remains a challenge to most organizations since it calls for expertise to understand and implement correctly, this affects agility and the innovation process.

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Understanding Core Value Proposition

(Build your core value proposition by exact what your product does and what problem are you solving)​

Solution:

1. Enhanced Insight Generation: A platform developed by Angoor AI automatizes engagement work and generates insights from customer interactions that are hyper-personalized so the business can extract data with meaning and make data-driven decisions.
2. Seamless Context Sharing: The omnichannel CRM platform of Angoor AI provides a single source of truth across all customer touchpoints, facilitating consistent sharing of context and consistency in communication.
3. Efficient Engagement Automation: Through the automation of engagements on multiple channels, Angoor AI systematizes customer interactions, enhancing the experience and comfort of the customers.
4. Scalability with Reduced Dependence on Human Resources: The scalable architecture of the Angoor AI system allows companies to deal with the ever-growing flow of customer inquiries and interactions without having to depend on human resources.
5. Hyper-personalization for Improved Customer Experience: Our platform provides personalized customer insights that are based on customer interactions. This means that a business can create targeted advertising and engagement strategies that fit individual preferences.
6. Simplified Business Logic: Angoor AI allows the simplification of business logic into easy-to-understand terms for the stakeholders, thereby enabling them to make insightful decisions and boost business growth.

USP:

1. Deep integration of Generative AI in features and workflows: What makes Angoor AI unique is its native Generative AI technology stack that automates conversations, provides hyper-personalized insights, and facilitates conversational analysis, thus differentiating it from conventional CRM systems.
2. Omni-channel Integration: Similarly, Angoor AI incorporates the possibility of connecting with customers across various platforms such as social media, emails, and direct messages, ensuring a structured and consistent communication strategy.
3. Instagram Integration: Angoor AI innovates in Instagram as a sales channel, enabling the business to expand reach and present customer engagement in the dynamic social media environment.
4. Hyper-personalized Insights: Angoor AI is beyond the basic analytics; it uses customer interactions to provide hyper-personalized insights that allow businesses to tailor marketing campaigns and engagement strategies effectively.
5. Simplified Business Logic: Our Flow Management System enables businesses to explain their logic in simple written English, where our proprietary Angoor Engine takes over to accomplish these tasks with our state-of-the-art context management.
6. Scalable Architecture: Our system can handle increasing numbers of interactions without sacrificing quality or efficiency, supporting business growth and expansion plans.

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Understanding the Users

(Go and speak to different users of the product and the people in the chain: households buying the product, shopkeeper selling the product, churned users, users using competitors products. In case of B2B products identify the decision makers, the influencer, blocker and the end user)

1. Decision Maker- CXOs/Directors, Team Leads (Sales, Customer Support and Marketing)
2. Influencer- Team Leads, Employees (someone known in the company), Existing customers and WOM
3. Blocker- Team Leads (Finance/HR) {
4. 1. Migrating to a new platform is a hassle
   2. Insufficient human capital for managing the platform
   3. Gen AI is an expensive solution
   4. Lack of compliance at this stage}
5. End user- Employees will be using the product, but analytics will be checked by Team Leads, CXOs

Understanding your ICP

(There are separate tables for both B2C and B2B products, put down your your ICP’s in a Table Format, use this as a reference.
This table makes it super clear for anyone to understand who your users are and what differentiates them)​

B2B Table:

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we have multiple users of a product and not all of them can be our ICP for whom we make our strategies, we need to prioritize.
(use this ICP prioritization table)

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Understand Market

(begin by doing a basic competitor analysis)

(then try to understand the market at a macro level and evaluate the trends and tailwinds/headwinds.)

To calculate the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) for Angoor AI, let's define these components:

1. Total Number of Potential Customers (TPC): This refers to the total number of businesses globally that could potentially use a CRM for managing customer interactions on Meta platforms. For this calculation, let's assume a rough estimate based on the number of businesses actively advertising or engaged in commerce on these platforms.

2. Average Revenue Per Customer (ARPU): This is the average revenue Angoor AI expects to generate from each customer. Given the B2B nature of the product and the outlined prices, we can estimate an ARPU.

3. Target Market Segment (TMS): This is the percentage of the total market that Angoor AI aims to capture initially. It could be defined by the focus on businesses of a certain size or within a specific geographic location.

4. Market Penetration/Share (MPS): This is the percentage of the SAM that Angoor AI realistically plans to capture within a specified time frame.

Some assumptions for these calculations:
- TPC: Assuming there are 10 million businesses globally that could use such a CRM and Marketing system.
- ARPU: $5000 annually, considering the B2B SaaS nature of the product.
- TMS: 0.1% of the global market, focusing on mid-market businesses.
- MPS: 1% within the first few years of operation.

Calculations:

1. TAM (Total Addressable Market)
TAM = TPC * ARPU
TAM = 10,000,000 * $5000 = $50,000,000,000

2. SAM (Serviceable Available Market)
SAM = TAM * TMS
SAM = $50,000,000,000 * 0.1% = $50,000,000

3. SOM (Serviceable Obtainable Market)
SOM = SAM * MPS
SOM = $50,000,000 * 1% = $500,000

These figures are hypothetical and rely on various assumptions about the number of potential customers, average spending, and market focus. Real-world values could differ significantly based on detailed market research and actual customer acquisition results.

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Designing Acquisition Channel

(keep in mind the stage of your company before choosing your channels for acquisition.)

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Detailing your Acquisition Channel

Organic Channel

(Understand the existing organic channel strategy for your product and highlight the success and failure thereon.
Provide your suggestions and devise new strategies.)

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Community Channels

Angoor AI is a pre-PMF startup so, this is one of the most effective and cheapest customer acquisition channels. This includes:

1. Friends and family: Investors in the company

2. Colleagues: Ex-company friends

3. GrowthX: Founder's circle and community network

4. Razorpay: Founder's circle and community network

5. IITB community: Founder's circle and community network

6. Other Community: Part of multiple other social network groups around gen AI etc

7. T-Hub: Incubated at T-Hub

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Product Integration

(Understand, where does organic intent for your product begin?)

Integrate with multiple CRMs and Marketing solutions.

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Paid Ads

(Understand what is already being done, what is working out well and what needs to be stopped)

CAC: LTV ratio is very high as it is a B2B business.

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Pre-PMF stage so didn't plan out the complete marketing strategy, focusing majorly on early adopters and pilots and building the product.

Creating a compelling marketing pitch for the two Identified Customer Profiles (ICPs). Here are tailored marketing pitches for each:

​ICP1: Gen AI Automation

Headline: Unlock Your Brand's Potential on Meta Platforms with Angoor AI's Generative Automation

Body:
Step into the future of customer interactions with Angoor AI's cutting-edge Generative AI automation. Designed specifically for dynamic brands operating on Meta platforms, our CRM integrates seamlessly across Instagram, WhatsApp, and more, ensuring you never miss a beat. With Angoor AI, expect nothing less than deep, actionable insights and hyper-personalized user journeys at scale. Revolutionize how you engage with your audience, reduce dependency on extensive human resources, and enhance your customer experience with unparalleled efficiency. Ready to automate the future? Let Angoor AI be your guide to not just meeting but exceeding your business goals.

Call to Action:
Transform your customer interactions today. Schedule a demo to see Angoor AI in action!


ICP2: Basic WhatsApp Automation

Headline: Elevate Your Customer Engagement on WhatsApp with Angoor AI

Body:
Empower your business with Angoor AI’s essential WhatsApp automation, crafted to streamline your communications and foster meaningful connections with your customers. Ideal for growing businesses across India, our platform offers a robust suite of features that simplify interactions, provide personalized experiences, and enhance your customer support capabilities. From automated responses to comprehensive customer insights, Angoor AI ensures your brand stands out in a crowded market. Embrace efficiency, scale your operations, and deliver satisfaction with every message.

Call to Action:
Boost your WhatsApp engagement effortlessly. Discover the power of Angoor AI with a free trial now!

Referral Program/Partner Program

(For B2B companies, if referral does not make sense you'll take a crack at a partner program for your product)​

Objective:

To leverage word-of-mouth to acquire new users by rewarding existing customers for referring Angoor AI to potential clients.

Target Audience:

Existing users who are satisfied with Angoor AI and likely to recommend it, including CXOs, Directors, and Team Leads in Sales, Customer Support, and Marketing.

Referral Reward:

Both the referrer and the referee receive benefits. The referrer gets a 10% discount on their next subscription renewal for each successful referral. The referee gets a 20% discount on their first subscription.

Referral Flow:

1. User Dashboard: A dedicated section in the user dashboard for referrals where users can see their referral link and track rewards.

2. Referral Link Sharing: Easy sharing options for the referral link via email, social media, or direct message.

3. Notification: Automatic notifications for referrers when their referrals join Angoor AI, and for referees when they are eligible for discounts.

Referral Message:

"Join me in transforming customer interactions with Angoor AI! Sign up with my link and get 20% off your first subscription. I'll get a 10% discount too, so it's a win-win!"

Tracking Referrals:

A robust tracking system in the user dashboard allows users to see how many people have signed up using their link, their pending rewards, and the total discounts earned.

Strategies to Increase Referrals:

- Group Referral Incentives: Additional discounts for users who refer multiple new customers within a certain timeframe.

- Limited-Time Offers: Special promotional periods where referral rewards are temporarily increased to encourage more sharing.

- Referral Competitions: Competitions among users to see who can refer the most new customers within a period, with significant prizes for the top referrers.

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(Don't spend a lot of time on design. This is for you to communicate how the referral hook will look)

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Content Loop

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Other Strategies

• Influencer Marketing: Collaborate with influencers and thought leaders in the B2B space to create awareness and credibility.
• Industry Conferences and Trade Shows: Participate in relevant events to showcase the product capabilities and network with potential clients and partners.
• Podcasts and Web Series: Sponsor or create podcasts and web series that cater to business and tech audiences to discuss industry trends, insights, and the benefits of AI in CRM.

​we hope this helped you break the cold start problem!

Reminder: This is not the only format to follow, feel free to edit it as you wish!

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